Executive Briefing Center

branding | design | environmental

The Executive Briefing Center is a facility at the IBM Research Triangle Park location that’s used to welcome and present content to partners and clients.

The inspiration came from a piece of IBM history itself – the “punch card” or Hollerith card, named for the founder of IBM Herman Hollerith.

Using actual patterns from old cards, vintage photography from IBM archives, executive quotes and a color scheme based on brand standards, a flexible and striking system was created that could fill large and small spaces.