Journey

 

ALPHA Marketing | Creative Director | Raleigh, NC | 10/12 – 10/14
Kelly MarCom/Mottis | Creative Director | Sanford, NC | 08/11 – 10/12
MicroMass Communications | Creative Director | Cary, NC | 03/09 – 03/11
RBW | Creative Director | Raleigh, NC | 09/08 – 03/09
RBW | Group Creative Director | Raleigh, NC | 09/05 – 09/08
SmartDM/Acxiom | Creative Director | Nashville, TN | 10/01 – 09/05
Dye Van Mol & Lawrence | Senior Art Director | Nashville, TN | 06/00 – 03/01
Frank Best Ingram | Senior Art Director | Nashville, TN | 10/98 – 06/00
Phillips & Goot | Senior Art Director | Greenville, SC | 05/97 – 09/98
Creative Alliance | Art Director | Louisville, KY | 10/95 – 05/97
Power Communications | Art Director | Louisville, KY | 09/92 – 10/95
Group Platinum | Art Director | Louisville, KY | 10/91 – 09/92

 


Experience

 

General   DHL  Bass Pro Shops  Brown-Forman  Brown & Williamson  GE  Hotpoint   Honda Lawn & Power  Kentucky Fried Chicken  RCA  Sears-Kennmore   Cort Furniture  Dollar Tree  Meijers  Nautica  Old Dominion Freight  Lines  DHL  European Wax Centers  Financial  Visa  Allstate  BB&T  Capital Bank  Centex Home Equity  CNA Insurance  E-LOAN  Captrust  Fieldstone Mortgage  H&R  Block  Liberty Tax Service  Oak Street Mortgage  Pinnacle Mortgage Group  Wells Fargo  Hospitality_Entertainment  Churchill Downs   Gatlinburg Department of Tourism  Gaylord Hotels  Harrah’s  Entertainment  Kentucky State Tourism  ResortQuest International  Ryan’s  Steakhouse  Wyndham Hotels & Resorts  Technology  AT&T  Bandwidth  Lenovo  Truphone  NetApp  Sensus  CenturyTel  Charter Digital Cable  Eaton  Intermedia  NewSouth Communications  Lucent Technologies  Wavecom  Healthcare  Labcorp  Alliant Health Care System  Cambio Health Solutions  Gateway Health System  Pharmaceutical  Labcorp  Quintiles  PPD  Novartis  Merck  United Therapeutics  Shire  Auxillium  B. Braun  Non-Profit  American Red Cross  YMCA  Diabetes Sisters  The Healing Place  The Leukemia & Lymphoma Society: Team In Training

 


Foundation

 

Ringling School of Art & Design | Sarasota, FL | Bachelor of Fine Arts: Computer Graphics | 1991
Transylvania University | Lexington, KY | Bachelor of Fine Arts: Fine Arts Major | 1987

 


Strength

 

› 25+ years experience creating ideas for digital, branding, advertising, graphic design and direct marketing.

› Dynamic, persuasive presenter comfortable in front of 5 or 5000.

› Excellent written communication skills with the ability to succinctly and effectively express high-level marketing concepts, conceptual rationales, agency points-of-view, and on-target creative briefs.

› Natural at building and maintaining strong, executive-level client relationships.

› “Lead by example” management style with the ability to positively motivate staff, control department costs, monitor client budgets, gracefully navigate a company culture, and just do the work when it has to get done.

› Expert in Adobe CS5.5. Fluid in Microsoft Word; Excel; PowerPoint. Functional knowledge of Flash, Dreamweaver. Working knowledge of mobile, tablet application development.

 


Satisfaction

 

 

› Concepted and led the development of a completely new brand for a regional marketing firm. Scope included foundation and manifesto language, art direction, branding system, iPad presentations, web IA and design, mobile concept, online identity channels and environmental graphics.

› Concepted and designed a comprehensive Branding Architecture for the country’s 12th largest bank. Scope of the project included deep client segment identity, advertising, collateral, promotions and digital. Entire plan was sold and presented at the top levels of the organization and included a complete client training module.


› Provided complete creative direction and design strategy for the national rollout of a mobile banking product from one of the nations largest banks. Integrated campaign included display, microsites, in-branch promotions, outdoor and guerilla.

› Helped a major mid-size hotel company establish a direct marketing program as a channel through which to market their customers and prospects profitably. ROI in meeting planner segment alone was 153%.

› Helped a national vacation home rental organization generate $13.4 million in revenue in a single season. This was realized as 9,712 booked vacations for a total of 56,170 room nights. Total Campaign ROI was 480%.


› Directly responsible for the brand development of a mid-size mortgage company. Identity platform included name, USP, logos, standards manual, internal collateral, and multi-channel consumer marketing including direct mail, e-mail, and print. In just two years booked loan volume grew from $2.6 million to $57.5 million.

 


Icing

 

RDU ADDY Awards | Silver | 2012
Judge | School of Visual Arts Student Show | 2012
RDU ADDY Awards | Bronze | 2010
Rx Club Show | 2 Awards of Excellence | 2010
Web Health Awards | 1 Gold, 2 Bronze | 2010
IAVA Communicator Awards | Gold | 2010
District 3 ADDY Awards | 1 Silver | 2009
DMA ECHO Finalist | 2005
Nashville ADDY Awards | Silver | 2005
HSMAI Adrian Awards | Bronze | 2004
Nashville ADDY Awards | Gold | 2004
Nashville ADDY Awards | Citation of Excellence | 2001
Nashville ADDY Awards | Citation of Excellence | 2000
Louisville ADDY Awards | Gold, | 1999
Greenville ADDY Awards | Silver | 1996, 1998
Judge | IABC Annual Report Competition | 1995
Louisville ADDY Awards | Silver | 1994
Print Magazine Regional Design Annual | 1994
Louisville ADDY Awards | Best of Show | 1991
Louisville ADDY Awards | Gold, | 1991