MiPayWay is a simple, secure way to donate, tip and make purchases with your mobile phone.
Working closely with the founders, we took their existing logo and developed an entire positioning, branding and messaging platform that would not only address all their target users and potential customers, but differentiate them from other mobile payment solutions already on the market.
The assets I created for them included promotional posters, an investor Powerpoint presentation, a client-facing Powerpoint template that could easily be adapted to unique vertical markets, a one-sheet information handout, an animated logo feature, a short product video featuring the founders and social media promotional visuals.
The app was demo’ed live at the CED Tech Venture Conference in Raleigh, NC, 2015. It's appeal (and marketing) was strong enough to get us a coveted spot at the Tech.co Startup Showcase at SXSW in 2016 where I did the actual pitch to the judges. We were also selected to attend the TechBreakfast Showcase event that morning. I loved the rush, but that was a very, very long day.