Product Branding Concept > Based on Core Device UI
       
     
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In-Store POP Concepts
       
     
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Print Campaign Concept
       
     
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Product Branding Concept > Based on Core Device UI
       
     
Product Branding Concept > Based on Core Device UI

This was a conceptual spec project but I had a blast working on it. It was for an international launch of a new series of mobile devices. Four in all. I used the primary shapes in the home screen UI as a starting place. From there I layered on brand colors (one for each device), imagery and a campaign line to create a system that would work for digital and traditional advertising as well as in-store POS.

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UI-Page8.jpg
       
     
UI-Page9.jpg
       
     
UI-Page10.jpg
       
     
In-Store POP Concepts
       
     
In-Store POP Concepts
POP-Page2.jpg
       
     
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POP-Page5.jpg
       
     
Print Campaign Concept
       
     
Print Campaign Concept
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