Concept 1 >  Presentation Hero
       
     
Concept 1 > Landing Page
       
     
Concept 1 > Banner Campaign
       
     
Concept 1 > Banner Campaign
       
     
000480_Gaming_Banner_Y900 RE Desktop_728x90.jpg
       
     
000480_Gaming_Banner_Y900 RE Desktop_728x90.jpg
       
     
Concept 2 > Landing Page
       
     
Lenovo_Gaming_V2_banner row.jpg
       
     
Lenovo_Gaming_V2_banner stack.jpg
       
     
Concept 1 >  Presentation Hero
       
     
Concept 1 > Presentation Hero

These were two product positioning/design concepts for Lenovo for their new generation of gaming products. They would eventually wind up using the flat red/yellow/black treatment as it was more aligned with their relatively new global branding initiatives started in 2014.

Concept 1 > Landing Page
       
     
Concept 1 > Landing Page
Concept 1 > Banner Campaign
       
     
Concept 1 > Banner Campaign
Concept 1 > Banner Campaign
       
     
Concept 1 > Banner Campaign
000480_Gaming_Banner_Y900 RE Desktop_728x90.jpg
       
     
000480_Gaming_Banner_Y900 RE Desktop_728x90.jpg
       
     
Concept 2 > Landing Page
       
     
Concept 2 > Landing Page
Lenovo_Gaming_V2_banner row.jpg
       
     
Lenovo_Gaming_V2_banner stack.jpg