AT&T’s Emerging Business Markets organization needed an on-boarding kit for their AT&T Partner Exchange℠ program. While talking with their team it became clear they didn't want the typical, “corporate” piece. Instead they wanted something eye-catching, engaging, and memorable. We developed the theme of Ascend – inspired by mountain-climbing. The idea being that AT&T is with you every step of the way during your journey towards success. Photography and copy reinforced this.
There is also a digital version of the brochure—an interactive Adobe™ PDF that mirrors the printed piece but has the functionality of a website. It’s hosted on the AT&T Partner Exchange℠ portal. AT&T liked the work so much they adapted the concept for posters, flyers, emails and graphics for their live partner events.