This was pure spec but a blast to do. Lenovo was looking for ways to market a new suite of smart phones outside of the United States. I developed the positioning of Imagine Tomorrow Today plus a graphic design platform based on a single piece of the UI on the devices themselves. Four quadrants. Four new phones. Four existing brand colors. Four pieces of positioning language. It all made for a nice, tidy branding platform.
Now don't hold me on the Kanji - it was a quick Google translation and probably has a literal translation that reads "think of time running in reverse as your dead ancestors rise from the grave to greet you with a Pepsi."
DESIGN PLATFORM EVOLUTION POINT OF SALE PRINT
Who says print is dead? AT&Ts Emerging Business Markets organization The Foundry, a think-tank group of AT&T, needed a welcome kit for it's emerging AT&T Partner Exchange program.
This was a great project in large part because of the super people I got to work with in Plano, TX where the Foundry is. It's a deeply cool space that feels more start-up than corporation.
While presenting and talking it became pretty clear they didn't want the typical sales kit that screams "B2B". Instead they wanted something eye-catching and creative (yup, they said that). We developed the concept of Ascend–a theme with mountain-climbing as it's foundation.
The finished piece was a a real showpiece for RR Donnelley. It had a 5th color/metallic gold ink to highlight the rock, a custom die-cut on the front, custom embossing to mimic a rock texture and an actual stitched patch glued to the outside. Sweet!
We were so busy at the agency that I wound up doing the actual mech for the folder itself (I still got mad production skills yo).
The hero visual was from uber-world-class photographer Jimmy Chin who often shoots for National Geographic. His rep was great to work with too.)
We also created a digital version—an interactive PDF that mirrored the collateral piece but with the functional navigation of a website—which will live on the AT&T Partner Exchange portal.
AT&T liked the finished work so much they've decided to extend the concept into a variety of internal pieces including posters, flyers, emails and creative for their partner event.
CREATIVE POCKET FOLDER BROCHURE INTERACTIVE PDF
Not that anyone does this often...but look at any pharmaceutical marketing magazine and you'll see countless ads for pharma shops that use bad stock photography, dreadful puns and other tricks usually found in the back pages of obscure B2B journals.
The Science of Being Human identity campaign was created to put Micromass on the map and differentiate it.
People loved it. People hated it (ooh we got letters). But no one ignored it. Artwork was done by the very talented 2face and used throughout all our external and internal channels.
CREATIVE PRINT WEB DISPLAY INFOGRAPHIC POSTER
Yazi is a ginger-flavored vodka gaining popularity with the 20/30-something female demographic. This intelligent print campaign was aimed directly at the "naughtiness" aspect of the product without becoming sexist.
Layout, headlines and the Sweet. Spicy. Yes. tagline are all courtesy of yours truly.
Formally Kelly Marcom, this agency needed a completely new brand and voice to reflect a new name and ethos. Using bright orange and Plexus line art the visuals were carried out in every single piece of communication.
Key elements included the website, a custom Adobe DPS presentation for iPad, videos, interior design plus the usual assortment of collateral.
CREATIVE SIGNAGE VIDEO WEBSITE ENVIRONMENTAL ABOUT.ME IPAD MOBILE
Truphone needed two very different web portals. One for an event promotion, the other for a sales partner recruitment program.
Using existing branding and platforms two unique sites were created—each with a very different role but both clearly part of the Truphone brand. An email campaign was used to drive traffic to the recruitment portal with a $75 incentive bonus.
The Thinkstation group at Lenovo needed something to accomplish two things.
First, to help the internal sales channel better access and utilize the vast amount of support material the client already had. Second was to give the Thinkstation brand a unique identity in a marketplace where the machines themselves are largely identical in spec.
CREATIVE PRINT WEBSITE IDENTITY WEBSITE
We had very little budget for these two television spots. But great ideas don't always need big piles of cash.
I like to think these solutions were charming, on-point with the brand's unassuming personality but still got their messages across in unexpected ways.
BB&T Home Mortgage :30
BBT JD Power Customer Service Award :30
Pharmaceutical Product Development, like many healthcare/pharma organizations, had a stock-photo addiction. Due to cost as much as anything. However they wanted an image branding campaign to differentiate themselves from a much larger competitor.
Using carefully selected stock backgrounds and talent shot on green screen we created a sophisticated campaign the client could completely own for a fraction of what a real location shoot would have cost.
Photography and post was done by the uber-talented folks at Alter Studios in Chicago.
People who get more than ten blood transfusions are at risk for a condition called Iron Overload. Novartis needed a way to make three very different demographic groups aware of it, and a product that could treat it.
Simply switching the "io" for a 10 in words became the foundation for the concept with bright red used to visually reference the core of the issue without being morbid.
CREATIVE CONCEPT CAMPAIGN PHOTOGRAPHY DIRECT MAIL WEB WHEEL CHART CD COVER PRESENTATION SLIDE
The Healing Place
This was a pro-bono campaign I had the good fortune to be CD on for The Healing Place—a nonprofit here in Raleigh. Their mission is to help rehabilitate homeless people with substance abuse issues. While most organizations focus on keeping people off the street, The Healing Place gives people new skills and confidence to restart their lives as working members of society.
It was featured on adsoftheworld.com and osocio.org back in 2010.
POSTER ENVIRONMENT POSTER POSTER POSTER BROCHURE DETAIL BROCHURE LOGO
The client had a brand new gaming machine it wanted to introduce to the market. Knowing it had to compete with the likes of Alien Skin and other high-end gaming stations it needed a stark, relevant visual representation to even be considered a "player" by gamers.
Built In was an approach that would allow the product to speak to any number of gaming scenarios, giving the campaign plenty of room to grow. It also created endless possibilities for the concept to come to life in through animation and motion graphics. Email and banner ads were used to build awareness of the new product.
Pendleton is a Canadian whisky that uses western iconography to brand itself. This print campaign used bold headlines with dramatic landscape photography reinforce the brand position that this is not a drink for posers.
Pharmaceutical Product Development is a global contract research organization. They conduct clinical trials for pharmaceutical companies. Over time their brand had become fractured and diffused from different divisions all doing their own marketing.
A no-nonsense, information-organization style design approach was created to organize all of their communications and gave the brand a cohesive identity regardless of channel or country. The website served as the nucleus of this visual treatment.
Ullr is the Norse God of Snow. Oh, and the name of a clear liquor popular with the snowboard set in the north. This print campaign combined the idea of Gods and Mortals with snowboard lingo in a way that wouldn't come off as pandering.